Mozilla Issues Do-Not-Track Guide For advertisers

angry tapir writes Mozilla has released only one track field guide to encourage advertisers and publishers to implement not-track (DNT) functionality. The guide contains tutorials, case studies and examples of code for illustrate how companies use technology DNT. Mozilla aims to inspire developers, publishers and advertisers to adopt DNT and wants to control the monitoring of the Internet in the hands of users. The browser maker wants to end behavioral targeting and tracking ubiquitous on the Web. The guide can be found here (PDF).




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