Do celebrity endorsements on Google + require disclosure?

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The ODP writes According to the FTC, celebrities have an obligation to disclose relationships with advertisers making endorsements outside the context of traditional advertising, such as talk shows or in social media. So, is the ringing endorsement of Airship Ventures Zeppelin Tour operator and Sergey Brin, gave its 200,000 + + Google disciples fall last week in this class? Since getting to know people more in airshipventures. com, posted Brin, I had the pleasure of flying with them several times and this loop in the south bay is probably the most picturesque. I’ll probably give it another go when they return to SF in October. Forbes Brin called an investor in Airship Ventures’, and others have speculated about a possible link Google.